Gimlet Media

I’ve been listening to Start Up a podcast about Alex Blumberg’s efforts to start-up a business to make podcasts (a business he names Gimlet Media for reason revealed in one of the episodes).  Blumberg comes with a great NPR pedigree having worked for both This American Life and Planet Money.  Start Up is very revealing, particularly because Blumberg knows so little about what he’s doing that he asks the questions others might skip right on by.  I can’t recommend this enough — it’s great story.

It is also reminding me of issues comics and the web went through, are still going through and still haven’t completely nailed.  Blumberg is getting investors in his company based on a valuation of 10 million.  Is anything in webcomics content valued at 10 million?  Should something be?

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